According to a related press release, the Populus survey of 2,000 young adults and parents found that there is in general superficial knowledge and a casual attitude towards Chlamydia. Last year alone nearly 60,000 15 - 24 year olds tested positive for the infection.
The campaign will highlight the fact that chlamydia tests are completely confidential and involve nothing more than providing a quick urine sample. This seeks to address the fact that 14% of the young people surveyed admit they are worried about accepting a chlamydia test because they are not sure what's involved, with 16% saying they would find it embarrassing.
‘Chlamydia. Worth Talking About' is supported by the National Chlamydia Screening Programme and follows on from the ‘Contraception. Worth Talking About' campaign, launched by the Department of Health and the Department for Children, Schools and Families in November 2009.
Don't forget if your pharmacy is involved in the local pilot schemes, be proactive about raising awareness with your customers and patients.
Posted Monday January 11th 2010
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